Gingerbread NYC: The Great Borough Bake-Off
Design Team: Hanz Li, Carmen Tan
Press: “It's an extremely challenging and demanding task, but this year, 60 ambitious bakers entered the contest vying for 20 spots...Each year, judges examine the entries, awarding accolades to the best bakers. Judges for the third annual contest included experts in baking and fine art, so they truly know their way around gingerbread artistry.” –TimeOut NY
Designed to evoke the wonder of winter in New York City, this installation blends festive charm and whimsical visuals with immersive details in a cohesive atmosphere that invites both nostalgia and discovery. I created the original concept for this beloved annual holiday installation, including the development of the signature gingerbread character that welcomes visitors into the space. Custom snowflakes featuring landmarks like the Brooklyn Bridge, Chrysler Building, and Statue of Liberty help anchor the experience in place. I have led the annual redesign, maintaining a consistent visual identity while reflecting the evolving themes and incorporating additional gingerbread structures as popularity grows.